Technological Toughness in Uncertain Times

Kootenay folk are a tough bunch. We home-cook meals, chop firewood and kindling, shovel mountains of powdery snow and drive icy swerves every winter. We troubleshoot the plumbing when we can’t find a professional to make the trek our way. Some of us hunt deer, and others hunt mushrooms. We grow gardens, scale the tallest branches of fruit trees, and preserve or freeze what we reap. We work hard at jobs in health care, tourism, business, and resource sectors. We’re no strangers to taking care of ourselves, our families, and our neighbours.

Resilience is our middle name. But how tough are we when it comes to technological resilience? One of the questions asked globally during this pandemic is: how can we make our communities more resilient, self-reliant, and adaptable?

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Cranbrook business community stays connected with customers during Covid

Before she became an entrepreneur 12 years ago, Stephanie McGregor thought she might become a nurse. She liked thinking on her feet, being under a bit of pressure, and responding to situations as they unfolded.

Being an avid dog lover, however, (she affectionately refers to her dachshunds as her kids) and after years of visiting speciality pet stores in other cities, Stephanie suddenly knew what she really wanted to do. And that meant opening up a specialty pet store with knowledgeable and friendly staff in her hometown of Cranbrook, British Columbia. 

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